C Technologies Mobile Information Collector C-Pen Uživatelský manuál stáhnout pdf (Strana 32)

4 Discussions

4.1 The market

More than five years ago, pen scanners appear in the market. They are models which

are designed to handle multi-task. Companies think users would like it as a barcode

reader for business, a text copier, a dictionary, a handwritten recognizer, and much

more. Although the idea of a pen scanner is very good, it doesn’t work that good, users

were not convinced by its capability of character recognition, which is the crucial

function for a pen scanner. Therefore, some advanced models disappear after the trial,

only those simple ones with single function stayed in the market. For example, C-Pen20

from C-Technology AB is a pen scanner that only scans and transfers texts to the

computer with a connected cable. In Gothenburg, there is a retailer company called

YDIS. It sells the model “Quictionary” from Wizcom. It is also modified to single function,

translation or dictionary.

The “Reading Partner” is a scanner for reading and related activities. It is a bridge to

connect people, books and internet media. It is especially for people who read often

and read for work. Book stores and souvenir store in the library or museum, and stores

who sell consumer products are potential places to sell it.

4.2 The price

The first fine model without functioning would cost 2800SEK (Model price form China).

This is similar to the normal price for making fine model of a nice cell phone in China.

The size and the function setting of “Reading Partner” are similar to a cell phone. The

advanced “Quicktionary” of YDIS costs 2295 SEK, as a cell phone can cost. Thus, we can

speculate about the price of this new scanner model is comparable to a cell phone too.

According to the material and crafts, built-in program and relevant technology, I believe

the cost of “Reading Partner “would be around 3000SEK to 5000SEK or even lower if it

becomes mass produced. The Kindle DX costs around 3435SEK which is very

competitive. Multifunction and big display is the key for people considering purchasing

it with this price. The “Reading partner” would have big potential to develop to a

professional tool to deal with texts and pictures, information in printed material and on

internet.

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C Technologies Mobile Information Collector C-Pen Uživatelský manuál Strana 32